PROCESS
Clients come to me with varying levels of experience and clarity about what they want to develop, whether it is their company identity, a marketing piece or a website. Part of my process is to help clients identify abstract goals, determine how to address those goals, and discover their visual language.
Every project and the people involved are unique, and it’s difficult to prescribe one project workflow that fits every project. However, most will go through these general steps, to some degree or other:
- Discovery
Learning about your company, your competition, and determining the goals and deliverables of the design project. - Proposal
From the discovery, I prepare a proposal that will outline the process, costs and time frame to complete the project. If we agree on the terms, then we begin the work. - Design
Go deeper into what has been learned in the previous steps, including researching industry and competition, and coming up with an initial set of mockups that address the agreed upon project goals. - Feedback and revisions
You provide feedback, we discuss, and I make revisions and refinements to the initial design for a decided number of rounds. - Print or web production
Once the design is finalized, in the case of a print piece I create the press-ready files, in the case of a web design I create the graphics and write the css and xhtml. - Final Pass
After everything is complete, we do a quick review of the proofs or development website to make sure it all looks and works the way it should.
Again, this is a general guideline. Every project is different and schedules and needs change.